AI NativeA brand in AI Native is the thing you want AI assistants to recommend. Adding one builds a profile: the brand, its products, the personas who ask about it, and the prompts those personas would type into an assistant. The onboarding wizard does the heavy lifting from a single starting point, your domain.
Start the wizard
Open the onboarding wizard and enter your domain, for example yourbrand.com. You do not need the full URL; we strip https:// and any path, so just the host is fine. The wizard validates that it looks like a real domain before going further.
You then pick one of two honest modes: demo or live.
Demo versus live discovery
These two modes exist so you can see the product immediately, then ground it in reality.
- Demo is deterministic and instant. It builds a believable profile from your domain without making external calls, so the wizard finishes in seconds and takes you straight to the review screen. Demo is for understanding the shape of the product and giving a walkthrough, not for real numbers.
- Live does real discovery. It crawls your site and queries real AI assistants to find your products, personas, and the questions buyers actually ask. Because that fans out many calls and reads the live web, it runs as a background job that takes a few minutes, not seconds.
When you choose live, the wizard hands the work to a durable background worker and sends you to a status page. That page shows whether discovery is queued, running, or finished, and it surfaces errors plainly rather than hiding a half-built profile behind a green checkmark. The brand appears on the status page the moment the job completes. Only one onboarding runs per workspace at a time, so an impatient re-submit will not stack a second full run.
The review gate
Both modes end at the same place: a review screen for the brand before anything goes live. Discovery is a draft, not the final word, and the review gate is where you confirm it.
On the review screen you see each product that was discovered, the personas attached to it, how many prompts were generated, and the brand identity that was inferred. Read it as a proposal. This is the moment to catch a product that should not be there, a persona that misses your real buyer, or an identity detail that is wrong, before any scan is built on top of it.
Finalise the brand identity
Brand identity is who you are in plain terms: the names and domains an AI answer should associate with you. Getting this right matters because a scan judges whether an answer is really about your brand, and a missing alias or a wrong domain skews that judgement.
From the review screen, and later from the Brand Truth Studio, you confirm the identity: the primary brand name, any aliases or sub-brands, and the domains that belong to you. When it reads true, you launch the brand from the review screen. That promotes the draft into a live brand you can scan, and the next guide covers running that first scan.