AI Native- Recommendation
- How often AI actively recommends you (not just mentions you) when buyers ask. The real bar - higher than being merely named.
- Recommendation rate
- Share of answers where AI recommends you.
- Mention
- How often AI names you at all, recommended or not.
- Mention rate
- Share of answers that name you anywhere.
- Sentiment
- How positively or negatively AI describes you, from -1 (hostile) to +1 (glowing).
- Share of voice
- Your share of all brand mentions in AI answers vs competitors - who owns the conversation.
- SoV
- Share of Voice: your share of brand mentions vs competitors.
- Avg position
- When you appear, your average rank in the answer. 1 = the top pick.
- Accuracy
- Share of factual claims AI makes about you that match your verified ground truth.
- Contradictions
- Answers where AI states a number that contradicts your real facts (e.g. wrong interest rate).
- Outcome ladder
- The path from absent to recommended-first. Moving buyers rightward is the goal.
- Opportunities
- Ranked cells worth attacking, scored Value x Gap x Winnability.
- Provenance
- The source URLs AI cited to build its answer about you.
- Citation authority
- How influential a cited domain is (0-1000). High-authority sources move answers most.
- AEO
- Answer Engine Optimization - making your content the source AI cites and recommends.
- AEO Readiness
- A 0-100 score for how citation-ready your content is for AI answers.
- Engine divergence
- How much engines disagree about you. High divergence = the fix is distribution, not content.
- Scan credits
- Your budget for AI-visibility scans. Each scan spends credits.
- Prompt set version
- The exact set of questions measured. Editing it starts a new comparable series.
- Funnel stage
- Where the buyer is: awareness, consideration, comparison, decision, retention.
- Need-state persona
- A buyer segmented by what they need the product to DO, not by job title.
- Branded
- Reputation questions that name you - measure sentiment + accuracy.
- Unbranded
- Discovery questions that do not name you - measure if AI surfaces + recommends you.
- Avg recommendation
- Average recommendation rate across all your products.
- Portfolio sentiment
- Average sentiment across all your products.
- Open actions
- Opportunities you have not started yet.
Read the knowledge guides next.